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Green and Renewable Energy-Related Financial Literacy in Mexico as a Competitive Advantage
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Author(s): José G. Vargas-Hernández (Financial Literacy Research Center, Universidad Cristóbal Colón, Mexico & Tecnológico Nacional de México, ITS Fresnillo, Mexico), Csongor Czipf (Gyula Kautz Faculty of Economics, Széchenyi István University, Győr, Hungary)and Absalón J. Salmerón-Zapata (Universidad Cristóbal Colón, Mexico)
Copyright: 2026
Pages: 38
Source title:
Reinventing Corporate Strategy for Competitive Advantage
Source Author(s)/Editor(s): Ricardo Marcao (NECE-UBI, ISLA Santarem, Polytechnic University, Portugal), Vasco Santos (IPT, NECE-UBI, GOVCOOP, CiTUR, IPL, ISLA Santarém, Polytechnic University, Portugal)and Ruben Pinhal (GOVCOPP, ISCA, University of Aveiro, Portugal & ISCET, Portugal)
DOI: 10.4018/979-8-3373-5428-6.ch004
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Abstract
This research evaluates the role of green and renewable energy-fueled financial literacy as a competitive advantage for Mexico during the world transition in energy. Based on a comprehensive review of literature and consideration of current market conditions, this research identifies key intersections between financial literacy and renewable energy growth, including investment decisions, risk assessments, policy comprehension, and technology financing. The research shows that Mexico's renewable energy sector, boasting great natural strengths, is confronted by education and financial literacy problems, which could discourage maximum returns on investments and capital allocation. The research findings conclude that tailored financial literacy programs developed specifically for the investment of green energy can make Mexico more competitive, induce private investment, and drive the energy transition simultaneously creating economically sustainable gains.
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