The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Ruben Pinhal
Dr.
Rúben Silva Pinhal
is a Marketing and Strategy expert, currently serving as a Marketing Professor at ISCA – Universidade de Aveiro and ISCET, and Vice-Director of the Master’s in Marketing at the University of Aveiro. With a Ph.D. in Marketing and Strategy, his academic work bridges theory and practice, particularly in digital marketing, influencer strategy, and biometric consumer research. His recent publications explore the impact of visual attention on tourism marketing through advanced methods like eye-tracking. Alongside academia, Rúben actively consults and teaches in professional training programs, with a strong focus on digital transformation, content marketing, and AI applications in consumer behavior. He also leads marketing communications for high-profile brands, blending academic rigor with market relevance.
|
|