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Gig Economy Worker: Work and Platform Perspective From Food Drivers and Freelancers

Gig Economy Worker: Work and Platform Perspective From Food Drivers and Freelancers
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Author(s): Herman Fassou Haba (Université du Québec à Trois-Rivières, Canada)
Copyright: 2023
Pages: 17
Source title: Digital Natives as a Disruptive Force in Asian Businesses and Societies
Source Author(s)/Editor(s): Omkar Dastane (UCSI Graduate Business School, UCSI University, Malaysia), Aini Aman (Universiti Kebangsaan Malaysia, Malaysia)and Nurhizam Safie Bin Mohd Satar (Universiti Kebangsaan Malaysia, Malaysia)
DOI: 10.4018/978-1-6684-6782-4.ch004

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Abstract

This chapter explores gig workers' opinions in terms of the adoption of online platforms for their work. Based on a qualitative research method, this research study has collected secondary data for the purpose of analyzing them with thematic analysis. A total review of 127 were selected using simple random sampling method. The findings identified four main themes to be considered. The first theme is work, concerning the way gig workers find their job and how interesting it is. The second theme is flexibility, showing how the flexibility the share economy brings to gig workers, the third theme is great, demonstrating how great the online platforms are in terms of earning extra income, and last theme is people, because everything turns around people. The significance of this study is essential in terms of understanding the gig economy and gig workers because it can help in terms of the adoption of share economy platforms around the world.

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