From Business-to-Business Software Startup to SAP's Acquisition

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Author(s): John Wang (Montclair State University, USA), Jeffrey Hsu (Fairleigh Dickinson University, USA)and Sylvain Jaume (Saint Peter's University, USA)
Copyright: 2019
Pages: 12
Source title: Advanced Methodologies and Technologies in Business Operations and Management
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-7362-3.ch078

Keywords: Business & Management / Business & Organizational Research / Business Science Reference / Operations and Service Management

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Abstract

Through its cloud-based source-to-pay business network, SAP Ariba provides an integrated platform and interface to help companies manage their supply chain. In this chapter, the authors examine how Ariba, a small startup company formed during the internet boom of the '90s, was able to overcome hardships, survive market and industry downturns, and continue to thrive and survive in such a competitive industry. The authors also review major events, innovations, and decisions that helped the company to grow and succeed rather than to fail like its many competitors.

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