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FOMOphobia: The Psychological Drivers of OTT Media Consumption Through Social Comparison, Self-Esteem, and Anxiety
Abstract
In the era of social media, where users have easy access to a constant stream of updates about their peers' lives, individuals may dread missing out on social events, experiences, or opportunities. This phenomenon is known as fear of missing out. The present research examines the underlying psychological factors that influence the consumption of over-the-top media, with a particular emphasis on the influence of social comparison, self-esteem, and anxiety. Through qualitative research methods, including interviews and systematic coding procedures, the research uncovers the psychological implications of media consumption habits. The findings highlight the detrimental effects of social comparison on individuals' self-esteem, leading to heightened anxiety and the emergence of FOMOphobia. These insights emphasize the urgent need for tailored interventions and media literacy programs to mitigate these adverse effects.
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