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Flattening Relations in the Sharing Economy: A Framework to Analyze Users, Digital Platforms, and Providers

Flattening Relations in the Sharing Economy: A Framework to Analyze Users, Digital Platforms, and Providers
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Author(s): Alexandre Borba Da Silveira (Unisinos Business School, Brazil), Norberto Hoppen (Unisinos Business School, Brazil)and Patricia Kinast De Camillis (Unisinos Business School, Brazil)
Copyright: 2022
Pages: 26
Source title: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Source Author(s)/Editor(s): Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
DOI: 10.4018/978-1-7998-7545-1.ch002

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Abstract

The sharing economy (SE) includes economic, social, and technological arrangements to promote collaborative relations between users and providers willing to share assets through digital platforms (DP). Even evolving fast, there is an opportunity to discuss how DP establishes connections between users and providers and uses a digital agency to mediate and flatten consumption relations in SE. Therefore, the authors propose a framework and future research directions that explore characteristics of the actants (roles, agency, behavioral attitudes) in the process of flattening consumption relations through DP in SE (connections, mediation, induction). To structure this framework, the authors consolidated the various definitions of its main elements and adopted the actor-network theory concept of translation as the theoretical-methodological approach to analyze the associations that determined how flattening consumption relations occur in SE.

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