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Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Author(s)/Editor(s): Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
Copyright: ©2022
DOI: 10.4018/978-1-7998-7545-1
ISBN13: 9781799875451
ISBN10: 1799875458
EISBN13: 9781799875468


View Handbook of Research on the Platform Economy and the Evolution of E-Commerce on the publisher's website for pricing and purchasing information.


In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms.

The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Table of Contents


Reviews and Testimonials

Regarding Chapter 2 of the book, "Flattening Relations in the Sharing Economy: A Framework to Analyze Users, Digital Platforms, and Providers":

"This book chapter aimed to propose an analytical framework to explore the role of digital platforms and their features in developing mediation and flattening consumption relations in the Sharing Economy. This research adopted Actor-Network Theory as its the theoretical and methodological foundation within this sociotechnical field that assembles users, providers, and platforms in the Sharing economy context. Nevertheless, the proposed framework is intended to amplify and deepen knowledge concerning how digital platforms flatten consumption relationships in services in marketing. Therefore, the main implication of this study and the framework developed is to consider and show the importance of digital platforms agency in the Sharing economy and collaborative consumption."

– Prof. Alexandre Borba Da Silveira, Unisinos Business School, Brazil

Author's/Editor's Biography

Myriam Ertz (Ed.)

Myriam Ertz, Ph.D., is associate professor in marketing, and director of the LaboNFC at Université du Québec à Chicoutimi. Her research interests include innovation and technology, sustainability, as well as the reconfiguration of commercial exchanges. Her research has already appeared in many top-tier journal articles (e.g., Renewable and Sustainable Energy Reviews, Resources, Conservation & Recycling; Journal of Cleaner Production; Journal of Environmental Management; Technological Forecasting & Social Change; Journal of Business Research; Environment & Behavior; International Marketing Review). She also published several book chapters, a book on responsible marketing, and contributed to professional reports. This strong contribution to research earned her to be part of the top 10% downloaded authors on the Social Sciences Research Network (SSRN) and to be granted the 2020 Social Sciences Young Investigator Award. In addition, she regularly presents her research in conferences as an invited or regular speaker and has recently co-edited a collective book on the reconfigurations of commercial exchanges.


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