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Factors Affecting Dark Tourism Experience Behaviour: A Case Study on Jallianwala Bagh in Punjab (India)

Factors Affecting Dark Tourism Experience Behaviour: A Case Study on Jallianwala Bagh in Punjab (India)
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Author(s): Samia Madiha (Amity University, Noida, India)and Narendra Kumar (Amity University, Noida, India)
Copyright: 2025
Pages: 18
Source title: Intersections of Niche Tourism and Marketing
Source Author(s)/Editor(s): Bruno Barbosa Sousa (Polytechinc Institute of Cávado and Ave, Portugal)and Vasco Ribeiro Santos (ISLA Santarém, Portugal)
DOI: 10.4018/979-8-3693-8417-6.ch017

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Abstract

This chapter examines the factors influencing dark tourism experience, focusing on Jallianwala Bagh in Punjab, India. Using secondary data from academic literature, reports, and historical archives, the study explores how visitors engage with the site, which commemorates the 1919 massacre of unarmed civilians during British colonial rule. It identifies key factors shaping visitor behaviour, including historical curiosity, personal connections, emotional responses, and site management. The research highlights the role of interpretive tools, such as preserved bullet marks and memorial installations, in fostering a reflective and emotional experience. Additionally, it addresses the influence of cultural attitudes and societal narratives in shaping perceptions of the site. Findings emphasize the potential of dark tourism to promote historical awareness and empathy while underscoring challenges such as commercialization and overcrowding. This study contributes to understanding how dark tourism sites like Jallianwala Bagh balance education, commemoration, and ethical tourism practices.

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