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Exploring Dependence of Human Resource Management (HRM) on Internet of Things (IoT) and Digital Marketing in the Digital Era
Abstract
The field of human resource management (HRM) has been impacted by the rise of the internet of things (IoT) in recent years. IoT technology allows for the collection and analysis of data on employee behaviour, performance, and engagement. This data can be used to improve HRM processes such as recruitment, training, and retention. Additionally, IoT technology can be used to improve communication and collaboration between employees and managers. However, there are also concerns about privacy and security when using IoT technology in the workplace. Overall, HRM is becoming increasingly dependent on IoT technology to gather important data and improve processes, but it is important to consider the potential negative impacts and take steps to mitigate them. This chapter has an implication on the organisations of all sizes that may utilise the IoT and digital marketing in strengthening their HRM practices, that shall help them to attract good talent and lead to satisfaction and loyalty among employees.
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