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Explanatory Factors of the Behavior of Passage From Online Banking to Mobile Banking by Customers
Abstract
This study is exploratory in nature and influences the behavioral change factors of online customers. This design was neglected in early studies. The main objective of this study is to empirically test the explanatory factors of the changeover behavior from online banking to mobile banking by customers, as well as to test their degree of importance. The data was collected from a sample of 430 Saudi customers. Participants were selected on the basis of convenience sampling. The results showed the advantage of using banking services, sources of enabling conditions, the influence of groups and the technology used. The financial advantage of the mobile bank is the most important factor in the influence of its influence on the attitude of the customers. Again, the conditions of the facilitating sources and the conditions of the technological sources are the two factors in the explanatory power of the perceived control of behavior.
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