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Entrepreneurship and Innovation: The Search for the Business Idea
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Author(s): Sérgio Maravilhas (UNIFACS Salvador University, Brazil), Paulo Melo (Salvador University, Brazil)and Sérgio Ricardo Goes Oliveira (Salvador University, Brazil)
Copyright: 2018
Pages: 15
Source title:
Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage
Source Author(s)/Editor(s): George Leal Jamil (InesTec, Portugal), João José Pinto Ferreira (InesTec, Portugal), Maria Manuela Pinto (InesTec, Portugal), Cláudio Roberto Magalhães Pessoa (Universidade Fumec, Brazil)and Alexandra Xavier (InesTec, Portugal)
DOI: 10.4018/978-1-5225-3012-1.ch003
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Abstract
The role of the entrepreneur in modern society is very important because it develops new businesses, new solutions, new markets, creating employment and offering new innovations to improve and simplify our life. Entrepreneurs must realize if their offering allows users to do things in a simpler, faster, efficient way, at a lower cost. The analysis of information sources available can indeed help prevent problems by having thought about them in advance and solved what was not yet properly planned. The identification of opportunities is one of the essential points in entrepreneurial activity. In the preparation of any project, it is essential to search for information to validate the business idea. For all the collected data to be transformed into information, it is necessary to undertake a systematization of the information. The primary purpose of collecting information is to enable the entrepreneur to be aware of all the changes that take place in the markets, preferably at the right time, to be able to adapt its strategy according to what is taking place.
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