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Enhancing Tourism and Cultural Experience Through Gamification
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Author(s): Deepanshu Setia (Dr. B. R. Ambedkar National Institute of Technology Jalandhar, India), Rupinder Singh (Dr. B. R. Ambedkar National Institute of Technology Jalandhar, India), Amol Sharma (Dr. B. R. Ambedkar National Institute of Technology Jalandhar, India), Arun Khosla (Dr. B. R. Ambedkar National Institute of Technology Jalandhar, India), Kiran Ahuja (Dr. B. R. Ambedkar National Institute of Technology Jalandhar, India)and Kulbhushan Chand (Dr. B. R. Ambedkar National Institute of Technology Jalandhar, India)
Copyright: 2019
Pages: 20
Source title:
Positioning and Branding Tourism Destinations for Global Competitiveness
Source Author(s)/Editor(s): Rahmat Hashim (Taylor's University, Malaysia), Mohd Hafiz Mohd Hanafiah (Universiti Teknologi MARA, Malaysia)and Mohd Raziff Jamaluddin (University Teknologi MARA, Malaysia)
DOI: 10.4018/978-1-5225-7253-4.ch007
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Abstract
We all travel to different historical places but rarely notice the cultural significance of the place: the history behind the various things and locations. The primary aim of this chapter is to devise and develop means to enhance tourism and provide culturally important knowledge to people. Moreover, internet is booming, and the number of smartphones is increasing day by day. The same is happening in many developing countries. Therefore, in this chapter, the authors propose a criterion that uses technology to promote historical significance and enhances tourism industry as well. The proposed app uses the concept of gamification that acts as a platform to fuel the process of branding in a manner that engages the tourists and provide them with an experience that can make them feel more connected to the tourism destinations.
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