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Employer Branding: Pioneering HR Innovations
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Author(s): Pallavi Pahuja (CGC Landran, India), Ruby Sharma (CBSA, CGC Landran, India)and Aaruni Batta (CBSA, CGC Landran, India)
Copyright: 2024
Pages: 8
Source title:
Innovative Technologies for Increasing Service Productivity
Source Author(s)/Editor(s): Sridhar Manohar (Chitkara Business School, Chitkara University, India), Amit Mittal (Chitkara Business School, Chitkara University, India), Sekar Raju (Ivy College of Business, Iowa State University, USA)and Arjun J. Nair (Chitkara University, India)
DOI: 10.4018/979-8-3693-2019-8.ch013
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Abstract
In today's fiercely competitive job market, establishing a positive image of your company as an employer of choice is paramount. This is the essence of employer branding - a dynamic process that aims to attract and retain top talent by effectively communicating a company's culture, values, and employee value proposition (EVP). HR leaders are pivotal in shaping and sustaining a compelling employer brand. By embracing innovative HR practices, they can craft workplaces that not only lure in the best talent, but also facilitate their growth and development.
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