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Digital Transformation as a Moderator of the Relationship Between Employee Commitment and Retention: A Case Study in a Tunisian International School
Abstract
This Tunis-based study at the British International School (BIST) explored digital transformation's impact on local and expatriate staff's organisational commitment and turnover over four months (70% participation). It analysed educational tech and new work models (hybrid, flexible) influence on leaving intentions, using OCQ (affective, normative, continuance commitment) and EMTIS scales. Tech use, impact, digital skills, and new model perceptions were also surveyed. Results showed frequent tech use boosts affective commitment and reduces turnover, especially for expats. Positive tech perception similarly lowers turnover. Surprisingly, high digital skills increased leaving intentions with low continuance commitment. Hybrid work mitigated low engagement's turnover impact. The study highlights tech/new model benefits (work-life balance, flexibility) and challenges (isolation). Recommendations include strengthening affective commitment, digital career programmes, and tailored HR policies.
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