Digital Transformation and Strategic Innovation

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Author(s): Pooja Behl (CT Group of institutions, India)and Tanishka (Lovely Professional University, India)
Copyright: 2026
Pages: 14
Source title: Marketing Strategies for Total Quality Management in Hospitality Excellence
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Babeet Gupta (City University, Ajman, UAE), Nittan Arora (CT Institute of Management and Technology, India)and Beenish Shameem (City University, Ajman, UAE)
DOI: 10.4018/979-8-3693-8608-8.ch003

Keywords: Business & Management / Business Science Reference / Hospitality, Travel, and Tourism Management / Marketing

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Abstract

Digitization is redesigning industries by participating with the advanced technologies into business processes, models, and customer experiences. This chapter puts light on the role of digital transformation in driving strategic innovation, enabling companies and industries to remain competitive in an evolving marketplace. It examines key technologies such as artificial intelligence (AI), cloud computing, big data, and the Internet of Things (IoT), alongside strategic frameworks for digital transformation. Additionally, the chapter highlights challenges and best practices for organizations seeking to leverage digital tools for long-term growth. Furthermore, it includes in-depth discussions on digital culture, leadership, governance, and industry-specific impacts to provide a holistic view of how digital transformation is shaping the future of business.

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