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Determinants of Tourist Destination Competitiveness in a Low-Carbon Tourism

Determinants of Tourist Destination Competitiveness in a Low-Carbon Tourism
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Author(s): Sebastiano Patti (University of Catania, Italy)
Copyright: 2019
Pages: 26
Source title: Positioning and Branding Tourism Destinations for Global Competitiveness
Source Author(s)/Editor(s): Rahmat Hashim (Taylor's University, Malaysia), Mohd Hafiz Mohd Hanafiah (Universiti Teknologi MARA, Malaysia)and Mohd Raziff Jamaluddin (University Teknologi MARA, Malaysia)
DOI: 10.4018/978-1-5225-7253-4.ch004

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Abstract

Low-carbon tourism represents a sustainable way to make tourist destinations more competitive and efficient. Therefore, tourist destination competitiveness has to consider natural resources preservation and environmentally sustainable development. Many cities have become more attractive through upgrading their quality of services, investing in low-carbon policies, and consequently, improving their competitiveness. In these contexts, innovation and technology were used to provide benefits to the tourist as well as to the resident like in the “smart city” model. Many tourist destinations are exposed to very high levels of competition, so it becomes really significant to change policy and strategy ameliorating environmental standards to maintain profit margins. The purpose of this chapter is to study the low-carbon tourists' destination competitiveness. It intends to contribute to the literature analyzing this topic and explaining how low-carbon goods and services can determine the competitiveness of a tourist destination.

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