The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Critical Success Factors of Internet of Things and Digital Marketing
|
|
Author(s): Shad Ahmad Khan (University of Buraimi, Oman), Hesham Magd (Modern College of Business and Science, Oman), Bhanupriya Khatri (Chandigarh University, India), Shaina Arora (Chandigarh University, India)and Nidhi Sharma (Chandigarh University, India)
Copyright: 2023
Pages: 21
Source title:
Global Applications of the Internet of Things in Digital Marketing
Source Author(s)/Editor(s): Arshi Naim (European Global Institute of Innovation and Technology, Malta)and V. Ajantha Devi (AP3 Solutions, India)
DOI: 10.4018/978-1-6684-8166-0.ch012
Purchase
|
Abstract
The internet of things (IoT) and digital marketing are two rapidly growing fields that have the potential to revolutionize the way businesses operate. However, for businesses to truly take advantage of the opportunities these technologies provide, it is important to understand the critical success factors that must be in place. This paper explores the critical success factors of IoT and digital marketing, including the importance of data analytics, security, and integration with existing systems. For this purpose, bibliometric analysis has been utilized from the Scopus database. It was identified that not many studies have been conducted in this field, and hence a huge gap was explored and addressed. Through the inferences of literature and the practices in the arena of IoT and digital marketing, the critical success factors have been proposed. This chapter will provide valuable insights for organizations looking to implement IoT and digital marketing strategies, as well as for researchers studying the field.
Related Content
|
Aynetu Terefe, Shashi Kant, Metasebia Adula, Tafese Niguse.
© 2026.
26 pages.
|
|
Tanya, Nitin Pathak, Priyanka Chugh.
© 2026.
32 pages.
|
|
Nitika Sharma, Paras Sarjolta.
© 2026.
18 pages.
|
|
Manoj Govindaraj, Ravishankar Krishnan, L. Anitha, G. M. Shaju, Chandramowleeswaran Gnanasekaran, Jenifer Lawrence.
© 2026.
30 pages.
|
|
Ravishankar Krishnan, Navaneetha Krishnan Rajagopal.
© 2026.
28 pages.
|
|
Kriti Kishor, Sanjeev Kumar Bansal, Stefano Bresciani.
© 2026.
14 pages.
|
|
Shashi Kant, Tamire Ashuro, Metasebia Adula.
© 2026.
30 pages.
|
|
|