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Circular Economy Strategies: Deploying Reverse Logistics as a Tool of Sustainable Marketing Appeal
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Author(s): Tosiq Hammiat (Bahria University, Pakistan), Rao Muhammad Rashid (Bahria University, Pakistan)and Muhammad Rahies Khan (Bahria University, Pakistan)
Copyright: 2026
Pages: 36
Source title:
Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Source Author(s)/Editor(s): Muhammad Rahies Khan (Bahria University, Karachi, Pakistan), Tarique Mehmood (Bahria University, Karachi, Pakistan)and Muhammad Rashid Rao (Bahria University, Karachi, Pakistan)
DOI: 10.4018/979-8-3373-3109-6.ch003
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Abstract
Reverse logistics has become a vital part of sustainable supply chain management and the wider shift toward circular economy models. This chapter explores both the theoretical and practical aspects of reverse logistics by placing it within established frameworks such as resource dependence theory, stakeholder theory, and closed-loop supply chain management. It includes aspects like returns management, refurbishment and remanufacturing, recycling and material recovery, and waste disposal—each serving a unique function in reducing environmental impacts and reclaiming value.
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