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Changing Trends of Media Ownership: Marketing Through Community Engagement in Hindi Television News Channels
Abstract
This research study is based on changing media ownership and its relationship with the audience, keeping ethics in context. Thematic review of literature was done to check the availability of information for the four objectives. The methodology adopted was case study of Network 18 and NDTV, taken over by business conglomerates Adani and Reliance. The study was also conducted by talking to senior journalists of NDTV, Network 18, Aajtak, ABP News, and News X. Ethics and connection with the audience in content by journalists was a major concern. The researcher has studied channels' ownership patterns, marketing strategies, and to established the role of ownership in media businesses.
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