IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

V-Card: Mobile Multimedia for Mobile Marketing

V-Card: Mobile Multimedia for Mobile Marketing
View Sample PDF
Author(s): Holger Nosekabel (University of Passau, Germany) and Wolfgang Rockelein (EMPRISE Consulting Düseldorf, Germany)
Copyright: 2008
Pages: 10
Source title: Multimedia Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Mahbubur Rahman Syed (Minnesota State University Mankato, USA)
DOI: 10.4018/978-1-59904-953-3.ch093

Purchase

View V-Card: Mobile Multimedia for Mobile Marketing on the publisher's website for pricing and purchasing information.

Abstract

This chapter presents the use of mobile multimedia for marketing purposes. Using V-Card, a service to create personalized multimedia messages, as an example, the advantages of sponsored messaging are illustrated. Benefits of employing multimedia technologies, such as mobile video streaming, include an increased perceived value of the message and the opportunity for companies to enhance their product presentation. Topics of discussion include related projects, as marketing campaigns utilizing SMS and MMS are becoming more popular, the technical infrastructure of the V-card system, and an outline of social and legal issues emerging from mobile marketing. As V-card has already been evaluated in a field test, these results can be implemented to outline future research and development aspects for this area.

Related Content

Kuki Singh. © 2022. 36 pages.
Hanshu Wang, Chenyang Zhang. © 2022. 23 pages.
Nkholedzeni Sidney Netshakhuma. © 2022. 21 pages.
Ileana Torres, Aubrey Statti, Kelly M. Torres. © 2022. 33 pages.
Margarida M. Pinheiro, Vanda Santos. © 2022. 28 pages.
María-Mercedes Rojas-de-Gracia, Ana Esteban, María J. Bentabol, María Dolores Rodríguez-Ruiz, Amparo Bentabol, Ana Paula Lopes, Filomena Soares, María M. Muñoz, Mariano Soler-Porta, Rocío Caña-Palma. © 2022. 23 pages.
Sergio Francisco Sargo Ferreira Lopes, Jorge Manuel de Azevedo Pereira Simões. © 2022. 23 pages.
Body Bottom