Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Business Model Typology for Mobile Commerce

Business Model Typology for Mobile Commerce
View Sample PDF
Author(s): Volker Derballa (Universität Augsburg, Germany), Key Pousttchi (Universität Augsburg, Germany) and Klaus Turowski (Universität Augsburg, Germany)
Copyright: 2008
Pages: 10
Source title: Multimedia Technologies: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Mahbubur Rahman Syed (Minnesota State University Mankato, USA)
DOI: 10.4018/978-1-59904-953-3.ch095


View Business Model Typology for Mobile Commerce on the publisher's website for pricing and purchasing information.


Mobile technology enables enterprises to invent new business models by applying new forms of organization or offering new products and services. In order to assess these new business models, there is a need for a methodology that allows classifying mobile commerce business models according to their typical characteristics. For that purpose a business model typology is introduced. Doing so, building blocks in the form of generic business model types are identified, which can be combined to create concrete business models. The business model typology presented is conceptualized as generic as possible to be generally applicable, even to business models that are not known today.

Related Content

Kuki Singh. © 2022. 36 pages.
Hanshu Wang, Chenyang Zhang. © 2022. 23 pages.
Nkholedzeni Sidney Netshakhuma. © 2022. 21 pages.
Ileana Torres, Aubrey Statti, Kelly M. Torres. © 2022. 33 pages.
Margarida M. Pinheiro, Vanda Santos. © 2022. 28 pages.
María-Mercedes Rojas-de-Gracia, Ana Esteban, María J. Bentabol, María Dolores Rodríguez-Ruiz, Amparo Bentabol, Ana Paula Lopes, Filomena Soares, María M. Muñoz, Mariano Soler-Porta, Rocío Caña-Palma. © 2022. 23 pages.
Sergio Francisco Sargo Ferreira Lopes, Jorge Manuel de Azevedo Pereira Simões. © 2022. 23 pages.
Body Bottom