Bollywood and Social Media: The Changing Trends in Public Relations Practices

View Sample PDF

Author(s): Raj Kishore Patra (Khallikote University, Berhampur, India)
Copyright: 2020
Pages: 11
Source title: Handbook of Research on Social and Cultural Dynamics in Indian Cinema
Source Author(s)/Editor(s): Santosh Kumar Biswal (Symbiosis International University (Deemed), India), Krishna Sankar Kusuma (Jamia Millia Islamia, India)and Sulagna Mohanty (Amrita Vishwa Vidyapeetham, India)
DOI: 10.4018/978-1-7998-3511-0.ch027

Keywords: Culture & Population Studies / Information Science Reference / Multimedia Technology / Social Sciences & Humanities

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

Public relations (PR) always play an essential role in promoting the movie and reaching out to the massive scale of audiences. Especially in the current situation, the role of PR is more vital because of the fragmented space created to release of movies by the digital revolution. The Indian cinema industry may not have considered the PR seriously earlier, but in the last few years, the game of film promotion has changed. Therefore, the chapter focuses on the dynamics of PR practices prevalent in contemporary film promotional activities. The study also aims to deliberate on the changing trends in creating buzz around the films and maintaining the euphoria through various PR activities or campaigns.

The IRMA Community

Research IRM

Bollywood and Social Media: The Changing Trends in Public Relations Practices

Purchase

Abstract

Related Content

IRMA Sponsors