Big Data, Artificial Intelligence, and the Internet of Things in Cross-Border E-Commerce

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Author(s): Aboobucker Ilmudeen (Department of Management and Information Technology, Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil, Sri Lanka)
Copyright: 2021
Pages: 16
Source title: Cross-Border E-Commerce Marketing and Management
Source Author(s)/Editor(s): Md. Rakibul Hoque (University of Dhaka, Bangladesh & Emporia State University, USA)and R. Edward Bashaw (Emporia State University, USA)
DOI: 10.4018/978-1-7998-5823-2.ch011

Keywords: Business & Management / Business Science Reference / E-Commerce / Marketing

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Abstract

Today, the terms big data, artificial intelligence, and internet of things (IoT) are many-fold as these are linked with various applications, technologies, eco-systems, and services in the business domain. The recent industrial and technological revolution have become popular ever before, and the cross-border e-commerce activities are emerging very rapidly. As a result, it supports to the growth of economic globalization that has strategic importance for the advancement of e-commerce activities across the globe. In the business industry, the wide range applications of technologies like big data, artificial intelligence, and internet of things in cross-border e-commerce have grown exponential. This chapter systematically reviews the role of big data, artificial intelligence, and IoT in cross-border e-commerce and proposes a conceptually-designed smart-integrated cross-border e-commerce platform.

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