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The Benefits of Using Print-On-Demand or POD
Abstract
The Internet and other new technologies have made possible an ever-growing availability of distribution channels. New paths are being blazed for independent book authors to reach readers and business models have been notably altered for traditional book publishers. Content creators of the past faced many obstacles in publishing hard copy books including lack of manufacturing knowledge, high production costs, and warehouse overheads. Only large publishers with demonstrated business plans could survive the marketplace to produce works at the quantities required to maintain viability. This is rapidly changing. Many companies are surfacing that offer Print-On-Demand (POD), a technology that allows a book to be produced in quantities as low as one book, and distributed only after the demand for that book has been proven (the book has already been sold). Because most content is already in digital form, it can be uploaded to vendors’ Web sites, stored, and produced at will on digital printing devices (upgraded copiers). The companies then can bind and professionally finish the work before shipment to the buyer. Books can be listed on numerous Web sites and found by related topic area Web searches. Links to Amazon or a POD vendor’s Web site can complete the transaction. The author simply takes his cut once demand has been shown. Not much knowledge is required of the mechanical process of producing the book, production costs are covered by the unit’s sale, and there is no warehouse to stock. Independent authors, university presses, and commercial publishing houses all have new options and these options are proving valuable.
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