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Artificial Intelligence-Enabled Secured Digital Payment Systems for Marketing Literacy of Urban and Rural Customers

Artificial Intelligence-Enabled Secured Digital Payment Systems for Marketing Literacy of Urban and Rural Customers
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Author(s): Sachin Sharma (Amity University, Mohali, India)
Copyright: 2026
Pages: 34
Source title: Impacts of Digital Payment Systems on Marketing
Source Author(s)/Editor(s): Fatih Sahin (Bandirma Onyedi Eylul University, Turkey)
DOI: 10.4018/979-8-3373-4526-0.ch003

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Abstract

AI-powered arrangements improve the security of digital exchanges through progressed fraud discovery, biometric verification, and risk administration. Moreover, AI contributes to marketing proficiency by empowering personalized financial item suggestions, disentangling client interfacing, advertising AI-powered chatbots and voice associates for client support and inquiry determination, and giving information experiences for focused on promoting methodologies. The theoretical emphasizes the require for tailored approaches to bridge the urban-rural crevice. Whereas urban clients may promptly receive progressed advanced payment highlights, rustic clients regularly require foundational advanced education programs, community-based activities to build believe, and available, cost-effective innovations. By leveraging AI to improve security, personalize encounters, and teach clients, these frameworks can cultivate more prominent monetary consideration, enable people and little businesses, and drive financial development in both urban and rustic settings.

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