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Analysis of Social Value of TV Dramas Based on Audience Comments

Analysis of Social Value of TV Dramas Based on Audience Comments
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Author(s): Xinye Liu (Tianjin University, China), Xiaotong Zhang (Tianjin University, China), Tao Wang (Tianjin University, China), Kun Cheng (Tianjin University, China), Shangbing Jiao (Tianjin University, China), Diqing Liu (Tianjin University, China), Jia Su (Tianjin University, China)and Xiaoqian Wang (Tianjin University, China)
Copyright: 2020
Pages: 20
Source title: Handbook of Research on Managerial Practices and Disruptive Innovation in Asia
Source Author(s)/Editor(s): Patricia Ordoñez de Pablos (University of Oviedo, Spain), Xi Zhang (Tianjin University, China)and Kwok Tai Chui (The Open University of Hong Kong, Hong Kong)
DOI: 10.4018/978-1-7998-0357-7.ch004


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This chapter analyzes the social value of the TV drama Entrepreneurial Age through the mining of the audience's comments, so as to provide reference for the TV drama producers in topic selection, casting, and script design. Design/methodology/approach: The research is based on a three-step approach including data crawling, two-dimension data tags, and the random forest algorithm design. Findings: This chapter finds that there are three factors related to demand of TV drama:1) the appearance and acting skill of actors; 2) the closeness between TV plays and real life; 3) whether the topic of TV plays has high attention. Value: Based on the big data of audience comments, this chapter explores the factors that influence the number of TV plays. It provides an important reference for TV drama producers on how to design the plot of TV drama, how to choose actors, and how to create topics.

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