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Analysis of Interactions Between Crowdfunding, Quick Commerce, and Sustainability
Abstract
This chapter explores the complex interplay between crowdfunding, quick commerce, and sustainability using a cognitive mapping approach combined with the MICMAC method . The study aims to identify key variables and their interactions to propose actionable insights for fostering more sustainable quick commerce models supported by crowdfunding. The methodology involves constructing a cognitive map to visualize the relationships between variables such as funding amounts, delivery speed, CO2 emissions, labor conditions, and consumer engagement. The study concludes that while crowdfunding offers significant potential to support sustainable quick commerce, its effectiveness depends on transparent communication, regulatory support, and consumer awareness. This research contributes to the literature by providing a systemic understanding of the interactions between crowdfunding, quick commerce, and sustainability, offering practical recommendations for entrepreneurs, policymakers, and investors.
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