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An Integrated Supply Chain and Marketing Analytical Framework for Improving 3PL Delivery Performance

An Integrated Supply Chain and Marketing Analytical Framework for Improving 3PL Delivery Performance
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Author(s): Barbara M. Bryant (Nashville State Community College, USA)and Alfred L. Guiffrida (Kent State University, USA)
Copyright: 2026
Pages: 34
Source title: Maximizing Operational Efficiency at the Intersection of Supply Chain Management and Marketing
Source Author(s)/Editor(s): Muhammad Rahies Khan (Bahria University, Karachi, Pakistan), Tarique Mehmood (Bahria University, Karachi, Pakistan)and Muhammad Rashid Rao (Bahria University, Karachi, Pakistan)
DOI: 10.4018/979-8-3373-3109-6.ch001

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Abstract

In this chapter we present a supply chain and marketing-based analytics framework for analyzing the delivery performance of third-party logistics providers charged with completing product deliveries to the end customer in a business to consumer supply chain. A novel feature of the framework is the use of market segmentation as the basis to isolate facets of the delivery process for improvement using statistical analysis. The framework, which advocates measuring and reducing delivery variability and uncertainty, easily integrates with existing cost-based delivery improvement models found in the literature. The framework is demonstrated using a real-world delivery data set.

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