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AI-Driven Service Marketing in Accessible Tourism: Digitizing Hampi for All
Abstract
This book chapter, which focuses on the historic site of Hampi, India, investigates how artificial intelligence (AI) might be included into service marketing to improve accessible tourism. Hampi presents special accessibility issues because it is a UNESCO World Heritage Site, especially for those with impairments. In addition to introducing AI-driven technologies like machine learning, natural language processing, and augmented reality and discussing how they might be used to enhance tourist experiences at Hampi, the chapter also examines current trends and difficulties in accessible tourism. A focus on personalized service delivery, increased tourist engagement, and inclusivity, case studies and examples from international practices demonstrate effective AI implementations in accessible tourism. In the end, this chapter offers perspectives and suggestions for utilizing AI-driven service marketing to promote universal accessibility and digitize Hampi, improving visitors' encounters with the local cultural heritage.
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