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Ad Fraud Types and Their Impact on Brand Perception: Strategies for Mitigation
Abstract
Digital advertising is known as a modern commercial advertising practice, and the phenomenon of advertising fraud is a serious threat to its effectiveness and legitimacy. This chapter aims to provide an overview of advertising fraud, an explanation of the most well-known types, and the techniques used by fraudsters. The chapter explores the impact of advertising fraud on advertisers in terms of financial and strategic results, focusing on the manipulation of important advertising metrics and the loss of trust in the brand. It is crucial to address the problem of advertising fraud by describing reliable and long-term measures to prevent fraud in the advertising sector, including sophisticated methods of identifying advertising fraud, larger cooperation in the industry, and greater transparency. This study gives brands the knowledge they need to navigate the complex digital advertising markets, protect their investments, and promote a more credible and effective advertising environment.
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