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Abridging the Digital Marketing Gap: Artificial Intelligence (AI) and Internet of Things (IoT) in Boosting Global Economic Growth
Abstract
The COVID-19 issue has, albeit at varied rates, pushed digital transformation in industry and services across the majority of nations. Achieving the objectives on the path to excellence depends on the delivery of customized goods or services and changing consumer needs. Digital marketing can aid in expanding customer reach internationally and strengthening client relationships. While data-driven decision-making reduces risk, technology can help marketers deliver customers more of what they want and need. Artificial intelligence (AI), the internet of things (IoT), remote collaboration, cloud computing, blockchain, and data analytics are among the technologies that are rapidly transforming the way that digital marketers do business and develop strategies leading to global economic growth. This book chapter explores the potential of AI and IoT in digital marketing. It also provides information on the impact of new technologies on digital marketing and the top trends in this field.
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