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A Panoramic View on the Impact and the Comprehensive Technological Applications Adopted by the Hospitality Industry
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Author(s): Varun Kesavan (VIT Business School, VIT University, India)and Aruna Polisetty (VIT Business School, VIT University, India)
Copyright: 2026
Pages: 34
Source title:
Marketing Strategies for Total Quality Management in Hospitality Excellence
Source Author(s)/Editor(s): Varinder Singh Rana (City University, Ajman, UAE), Babeet Gupta (City University, Ajman, UAE), Nittan Arora (CT Institute of Management and Technology, India)and Beenish Shameem (City University, Ajman, UAE)
DOI: 10.4018/979-8-3693-8608-8.ch002
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Abstract
Business in the hospitality arena are quickly adopting the use of Artificial Intelligence (AI) to perform customer related operations and this is more important especially for Hotel and Resorts. The present study gives a comprehensive analysis of the effects and other technological uses implemented by the hotel business. Hospitality industry is thus characterized by constant growth and huge developments. This paper focuses on the discussion of virtual reality, augmented reality, internet of things, robotics, blockchain, facial recognition system and voice-based control systems. It makes it possible to determine in which areas these technologies can be used with good outcomes in terms of operations and services delivery. It is noteworthy that this study will turn out to be highly helpful for executives engaged in the hotel segment. Thus, more research can be carried out in all the mentioned domains on complicating factors, user satisfaction, and people management.
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