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Strategies and Tools for Managing Connected Consumers

Strategies and Tools for Managing Connected Consumers
Author(s)/Editor(s): Ree C. Ho (Taylor's University, Malaysia)
Copyright: ©2020
DOI: 10.4018/978-1-5225-9697-4
ISBN13: 9781522596974
ISBN10: 1522596976
EISBN13: 9781522596998

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Description

Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits.

Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today’s digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.



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Author's/Editor's Biography

Ree Ho (Ed.)
Ree C. Ho is senior lecturer at Taylor’s University, Malaysia. Dr. Ho has vast academic and administrative experiences in higher education institutes. His academic portfolio includes dean, principal lecturer, stream coordinator, program leader and etc. Prior to his academic career, he worked in the capacity of business analyst, project manager, and regional manager in the development of business enterprise systems. He has published in a number of indexed journals and his current research interests include e-commerce, social commerce, digital marketing, mobile business apps, and business analytics.

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