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Strategies and Tools for Managing Connected Consumers

Strategies and Tools for Managing Connected Consumers
Author(s)/Editor(s): Ree Chan Ho (Taylor's University, Malaysia)
Copyright: ©2020
DOI: 10.4018/978-1-5225-9697-4
ISBN13: 9781522596974
ISBN10: 1522596976
EISBN13: 9781522596998


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Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits.

Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today’s digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.

Table of Contents


Author's/Editor's Biography

Ree Ho (Ed.)
Ree Chan Ho, Ph.D., is an associate professor at Taylor’s University, Malaysia. Dr Ho has extensive academic leadership and research experience. His current and previous academic portfolio includes the dean, head of the department, director of postgraduate programs, stream coordinator, etc. Prior to his academic career, Dr. Ho worked in the capacity of regional manager for the development of corporate enterprise systems, particularly in the areas of enterprise, finance, and real estate. He serves as the editorial advisory board member and acts as a regular reviewer for several indexed journals. His current research interests include business innovation and technology, online business, artificial intelligence, immersive live streaming, fintech, social commerce, big data analytics, etc.


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