Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service

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Author(s): Hamed Taherdoost (Hamta Group, Malaysia)and Ali Hassan (Hamta Academy, Malaysia)
Copyright: 2020
Pages: 31
Source title: Strategies and Tools for Managing Connected Consumers
Source Author(s)/Editor(s): Ree Chan Ho (Taylor's University, Malaysia)
DOI: 10.4018/978-1-5225-9697-4.ch011

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

E-service quality is known as a critical factor for successful implementation and decent performance of any business in electronic environment. Although many researches have been carried out in the field of service quality, there is a clear need for a theoretical model that integrates all aspects of e-service quality. This chapter responded to this need by developing a theoretical model to assess the quality of e-service. In the first phase, e-service quality dimensions were extracted from the literature. Exploratory factor analysis was applied to cluster the factors effectively in developing the conceptual model. Confirmatory approach was conducted with structural equation modeling to test and validate the proposed model. The contribution of this research is the integration of various relevant dimensions affecting e-service quality into a unified e-service quality model (eSQM).

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Development of an E-Service Quality Model (eSQM) to Assess the Quality of E-Service

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