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Empirical Study of Single Platform E-Payment in South East Asia
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Author(s): P. C. Lai (University of Malaya, Malaysia), Evelyn B. H. Toh (Sunway University, Malaysia)and Abdullah Abbas Alkhrabsheh (Albalqa Applied University, Jordan)
Copyright: 2020
Pages: 27
Source title:
Strategies and Tools for Managing Connected Consumers
Source Author(s)/Editor(s): Ree Chan Ho (Taylor's University, Malaysia)
DOI: 10.4018/978-1-5225-9697-4.ch015
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Abstract
Freedom, choice, and simplicity brought about by the e-commerce and technologies are creating the next internet and mobile wave. The single platform e-payment interactions have emerged in the consumer-centric world. The combination of evolving business drivers, globalization, downsizing, changing customer demands, and the evolution of enabling technology is constructing the customer-centric e-payment solutions. In this chapter, the authors discuss and analyze the e-commerce payment systems with the focus on single platform e-payment. This chapter presents an empirical study of e-payment systems and the implications of the findings on e-payment systems in Southeast Asia. Marketing and management personnel of the e-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform e-payment.
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