Description
Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task.
Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Author's/Editor's Biography
Kemal Birdir (Ed.)
Kemal Birdir was born in Adana, Turkey in 1967. He completed his bachelors degree in 1989 in Çukurova University, received MBA from Hawaii Pacific University in 1994 and completed his PhD in Purdue University in 1998. He is currently working at Mersin University Faculty of Tourism as a full-time professor.
Ali Dalgic (Ed.)
Ali Dalgic was born in Antalya, Turkey in 1987. He is a research assistant in the Department of Tourism Management at Mersin University. He completed his MSc degree in Management at Adnan Menderes University, Aydin/Turkey in December 2013. He got PhD in Tourism Management at Mersin University. He is working at Isparta University of Applied Sciences Faculty of Tourism as an Assistant Professor. His research interests include event management, alternative tourism and strategic management.
Derya Toksoz (Ed.)
Derya Toksoz graduated from Ege University, Department of Hospitality Management in 2012. She completed her MSc degree and PhD in the field of Tourism Management at Mersin University. She has been working as a research assistant at Mersin University Faculty of Tourism since 2014. Her research interests are mainly focused on tourism planning, cultural heritage management, visitor management, and tour guiding.