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Effective Use of Website in Large-Scale Event Marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair

Effective Use of Website in Large-Scale Event Marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair
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Author(s): Seda Derinalp Canakci (Sarikamis, Turkey)
Copyright: 2021
Pages: 17
Source title: Impact of ICTs on Event Management and Marketing
Source Author(s)/Editor(s): Kemal Birdir (Mersin University, Turkey), Sevda Birdir (Mersin University, Turkey), Ali Dalgic (Isparta University of Applied Sciences, Turkey)and Derya Toksoz (Mersin University, Turkey)
DOI: 10.4018/978-1-7998-4954-4.ch016

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Abstract

The Eastern Mediterranean International Tourism and Travel Fair (EMITT), which will be held for the 25th time in Istanbul in 2022, is preparing to host national and international industry professionals and thousands of tourists who want to take advantage of the new and exciting travel opportunities offered by holiday destinations and travel companies from all over the world. EMITT Fair will open its doors to visitors for the 25th time in 2022. A well-prepared website is of paramount importance to the event industry today. The Eastern Mediterranean International Tourism and Travel Fair is also one of the mega events considered among large-scale events within the scope of congress and fair organizations. Participation in events, which can result in national and international attention, usually begins with examining the websites prepared for the event. This study aims to examine the effectiveness of the website of the Eastern Mediterranean International Tourism and Travel Fair.

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