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Examining Virtual Classroom Platforms in Hospitality Education: Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness

Examining Virtual Classroom Platforms in Hospitality Education: Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness
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Author(s): Pratik Ghosh (Chitkara Business School, Chitkara University, Punjab, India)and Deepika Jhamb (Chitkara Business School, Chitkara University, Punjab, India)
 Copyright: 2022
 Pages: 28
 Source title: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Source Author(s)/Editor(s): Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
 DOI: 10.4018/978-1-7998-7545-1.ch019

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Abstract

Though hospitality education relies strongly on experiential learning, the COVID-19 pandemic has compelled all the higher educational institutions including the institute of hotel managements (IHMs) to restrict on-campus learning. As the only possible solution to deliver uninterrupted knowledge and skills to the students under these adverse circumstances, the management of these IHMs has quickly retorted to virtual classrooms. Many virtual platforms such as Google Meet, Microsoft Teams, Zoom, Cisco Webex, etc. emerged as the elixir for the institutions with customized features to fulfil the learning needs of the students. This necessitates the need to not only examine and compare the perceptions of these platforms based on virtual classroom service quality, perceived ease of use, and perceived usefulness but also to understand the impact of these perceptions on the future scope in terms of satisfaction and behavioral intentions of the hospitality students in IHMs.

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