The Landscape of Social Commerce in Indonesia

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Author(s): Adilla Anggraeni (Binus Business School, Bina Nusantara University, Indonesia)and Derian Felix (Binus Business School, Bina Nusantara University, Indonesia)
Copyright: 2022
Pages: 19
Source title: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Source Author(s)/Editor(s): Myriam Ertz (LaboNFC, University of Quebec at Chicoutimi, Canada)
DOI: 10.4018/978-1-7998-7545-1.ch016

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Social commerce is a growing research field. However, there is still limited discussion on how social commerce companies can thrive in the emerging market such as Indonesia given some differences in terms of customer and other supporting infrastructure characteristics. The chapter covers the growth of social commerce, Indonesian social commerce landscape, and different elements of social commerce including customer engagement, customer interaction, and digital influencers. It is expected that this chapter can provide better insights into social commerce in Indonesia.

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The Landscape of Social Commerce in Indonesia

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