Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

• #1. The Concept of “Consumerism” from a Consumer Activist Perspective
• #2. Social Impact in Consumer Behaviour-Consumer Boycotts as a Consumerism Activity
• #3. Fuel Efficient Vehicles: The Role of Social Marketing
• #4. Customer Satisfaction in the Consumption of Green Products
• #5. Marketing 4.0: Enhancing Consumer-Brand Engagement through Big Data Analysis
• #6. Effective Surveillance Management during Service Encounters: A Conceptual Framework
• #7. Consumer Information Systems Research Agenda: Meeting Challenges for Interactive Television Service Development
• #8. Consumer Information Systems as Services: Study of Emerging IPTV Market in New Zealand
• #9. About the E-commerce Activities in Finnish Lapland - Perspectives of Consumers and Entrepreneurs: E-Commerce in Lapland
• #10. Do Stock Markets Comove in Emerging Economies?
• #11. Nowcasting Capacity Utilization in Turkey: A Continuous Wavelet Analysis
• #12. Consumption and Well-Being: Collecting Experiences Rather Than Material Possessions
• #13. The Effect of the Marketing Strategy in Performance of the Pharmaceutical Sector
• #14. The Aural Nature of Atmosphere in a Retail Setting
• #15. Enhancing Retailer-Consumers Relationship through Everyday Sustainability: McDonald's in Italy
• #16. Conquering the Digital Customer: How Zara Is Confronting the Digital Innovation Revolution

Hans Kaufmann is currently Full Professor in Marketing in the School of Business of the University of Nicosia after appointments as manager, consultant and academic in 5 European countries. He was President of CIRCLE (2007-2009) and is currently Vice-President of EMBRI and was a founding member in both institutions. He is a board member of the American Marketing Association Global Marketing SIG. He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development. He published a large number of journal articles and is author/editor of 8 books (mainly in the field of Consumer Behaviour and Marketing) and 4 Electronic Books (Thompson Reuters accredited conference proceedings). He is Visiting Professor to the International Business School of Vilnius University and an Adjunct Professor of the University of Vitez.

Mohammad Fateh Ali Khan Panni is an Assistant Professor in the School of Business at City University, Bangladesh. He has an MPhil degree (by research) in the area of marketing from Multimedia University, Malaysia. He has published many research articles in the area of consumerism, CRM, CKM, brand loyalty, online shopping behavior, internet banking green consumer behavior index and educational marketing etc. in numerous international journals like JLERI, IJBEP, IJECRM, WJBAM, JIKM, IJTEM, Amfiteatru Economic. Currently, he is a research committee member of three different research interest committees such as marketing, ethics and social responsibility and green economy consortium of Euromed Research Business Institute (EMRBI). He is also regularly involved as a track chair of Annual Euromed Conferences. He regularly reviews paper for different international refereed journals and has already served as a reviewer in AJBM, AJAR, WREMSD, IJEBR, AJMM, JIKM etc. He has co-edited two edited reference books-one on customer centric marketing strategies and the other on consumerism (IGI Global Publication). He is an editorial team member of African Journal of Marketing Management (AJMM) (Academic Journal series) and a listed reviewer of Journal of Information and Knowledge Management (JIKM) (World Scientific Publication).