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Consumer Information Systems as Services: Study of Emerging IPTV Market in New Zealand

Consumer Information Systems as Services: Study of Emerging IPTV Market in New Zealand
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Author(s): Tuure Tuunanen (University of Jyväskylä, Finland), Lesley Gardner (University of Auckland, Australia)and Martin Bastek (DEVK, Germany)
Copyright: 2017
Pages: 21
Source title: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Source Author(s)/Editor(s): Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-5225-2139-6.ch008

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Abstract

Consumer Information Systems (CIS) are a type of information systems that provides services to consumers instead of addressing users in traditional organizational settings, such as Internet based television. Services typically involve a trade-off between achieving high service productivity and quality. The use of service mass customization to successfully address these issues of both productivity and quality in a service context is proposed. We suggest that the development of Consumer Information Systems as Services (CISaS) may achieve such service mass customization. This paper presents a conceptual framework and investigates how it applies to a set of Internet Protocol Television (IPTV) offerings as an emerging market in New Zealand.

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