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About the E-commerce Activities in Finnish Lapland - Perspectives of Consumers and Entrepreneurs: E-Commerce in Lapland

About the E-commerce Activities in Finnish Lapland - Perspectives of Consumers and Entrepreneurs: E-Commerce in Lapland
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Author(s): Rauno Rusko (University of Lapland, Finland)and Joni Pekkala (University of Lapland, Finland)
Copyright: 2017
Pages: 21
Source title: Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Source Author(s)/Editor(s): Hans Ruediger Kaufmann (University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus)and Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
DOI: 10.4018/978-1-5225-2139-6.ch009

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Abstract

This chapter introduces E-commerce activities of consumers and entrepreneurs in Finnish Lapland. This chapter introduces in addition to the challenges, which SMEs face while starting E-commerce activity in the Northern Finland context, also the state of the E-commerce among consumers. Basing on the results, six interviews and the outcomes of two questionnaires, both entrepreneurs and consumers meet the first steps of E-commerce challenging. The most important question is what is the attainable incremental value for the firms and consumers via E-commerce activities? Entrepreneurs meet both pushing and pulling reasons for the first steps of E-commerce. Consumers have also noticed the incremental value of E-commerce. Mostly the experiences of consumers are encouraging. E-commerce enlarges the available services of sparsely populated areas of Lapland.

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