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Women in Digital Entrepreneurship: A Bibliometric Exploration of Trends, Barriers, and Strategies Across Global Contexts
Abstract
Research on women in digital entrepreneurship grows as digital platforms enable opportunities. Yet structural and cultural barriers persist in technology-intensive sectors like fintech and AI. While women's entrepreneurship is studied, digital-specific research remains fragmented, lacking comprehensive analysis of its intellectual structure and global trends. This chapter addresses this gap through bibliometric analysis of 108 Scopus publications (2011–2025) using Bibliometrix/VOSviewer/Publish or Perish. Findings identify McAdam and Zani as pioneering authors, Asian/European institutions as key contributors, and UK/US/India as dominant publishing regions. Analyses reveal: persistent gender inequality, need for supportive policies/infrastructure, and qualitative studies of lived experiences. Research from Latin America, Africa, and South Asia is underrepresented. Women's success requires technology access combined with inclusive policies, socio-cultural shifts, and supportive ecosystems. Limitations and future research directions are outlined.
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