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From Framework to Fieldwork: A Mixed-Methods to Investigating Female Entrepreneurship and Economic Development

From Framework to Fieldwork: A Mixed-Methods to Investigating Female Entrepreneurship and Economic Development
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Copyright: 2026
Pages: 34
Source title: The Role of Female Entrepreneurship in Reducing Poverty
Source Author(s)/Editor(s): Ailson Jose De Moraes (Royal Holloway University of London, UK)
DOI: 10.4018/979-8-3693-7743-7.ch004

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Abstract

This chapter outlines the research methodology used to investigate the role of female entrepreneurship in poverty alleviation across developing regions. Building on the theoretical foundation laid in the previous chapter, it details the mixed-methods approach chosen to capture both statistical trends and personal experiences of women entrepreneurs. The chapter explains the research design, sampling strategy across sectors and regions, and data collection tools such as questionnaires and interview guides. It also covers the analytical methods used, including statistical and thematic analysis, and highlights the importance of triangulation to ensure validity and reliability. Ethical considerations such as informed consent and confidentiality are emphasized throughout. Finally, the chapter addresses limitations and challenges encountered during the research process, laying the groundwork for the data analysis and discussion chapters to follow.

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