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When AI Meets Influence: Exploring the Integration of ChatGPT and Influencer Marketing
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Author(s): Shweta Saini (Maharshi Dayanand University, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social Development, Universiti Malaysia Terenganu, Malaysia), Seema Sahai (IILM Institute for Higher Education, New Delhi, India)and Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India)
Copyright: 2024
Pages: 13
Source title:
Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement
Source Author(s)/Editor(s): Rohit Bansal (Department of Management Studies, Vaish College of Engineering, Rohtak, India), Abdul Hafaz Ngah (Faculty of Business Economics and Social DevelopmentUniversiti Malaysia Terenganu, Malaysia), Aziza Chakir (FSJES AC, Hassan II University, Casablanca, Morocco)and Nishita Pruthi (Maharshi Dayanand University, India)
DOI: 10.4018/979-8-3693-0815-8.ch016
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Abstract
Marketing through social media influencers has emerged as a powerful strategy for brands to connect with their target audiences, by leveraging the credibility and reach of influential individuals. Recently, one of the new AI-tools has revolutionized human-computer interactions by offering personalized and engaging conversational experiences. By combining influencer marketing and ChatGPT, brands can tap into the influencer's existing audience and leverage their authenticity and expertise. This chapter explores the integration of influencer marketing with ChatGPT by identifying the benefits and limitations of it. To collect data, various secondary sources were used such as websites, reports, and journals through various sources like google scholar etc. Findings revealed that influencer marketing with ChatGPT is an innovative synergistic approach that enhances user engagement and facilitates a more seamless and personalised interaction between users and AI.
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