Web Strategy in the Digital Economy: An Organizational Perspective

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Author(s): Mahesh S. Raisinghani (Texas Woman's University, USA)and Chih-Hung Chung (Texas Woman's University, USA)
Copyright: 2014
Pages: 18
Source title: Information Systems and Technology for Organizational Agility, Intelligence, and Resilience
Source Author(s)/Editor(s): Hakikur Rahman (International Standard University (ISU), Bangladesh)and Rui Dinis de Sousa (University of Minho, Portugal)
DOI: 10.4018/978-1-4666-5970-4.ch005

Keywords: Business & Management / Business Information Systems / Business Science Reference

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Abstract

The Internet, for many businesses, has become as invaluable as human resources, equipment, and distribution channels. Continued current use and implementation of new Internet tools will further enhance business and continue to improve the business model and the return on investment. A good Web strategy works with an organizations' business strategy to design and implement a Website that meets the goals of its business strategy. After building a Web presence, the thought process is on continuous improvement of the business model and its value chain. The Web strategy, as explored in this chapter, includes enhancement of the online community, personalization, content, ecommerce, extranets, and intranets.

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Web Strategy in the Digital Economy: An Organizational Perspective

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