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Web Initiatives and E-Commerce Strategy

Web Initiatives and E-Commerce Strategy

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Author(s): Ron Craig (Wilfred Laurier University, Canada)
Copyright: 2008
Pages: 8
Source title: Electronic Commerce: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Annie Becker (Florida Institute of Technology, USA)
DOI: 10.4018/978-1-59904-943-4.ch012

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Business use of modern computers started in the 1950s. Since then, IT has progressed through a series of hardware, software and applications improvements, delivering more value to individuals, firms, and organizations for lower cost. Productivity improvement (efficiency), at both the individual and organizational levels, has been a major focus. As well, firms have learned how to gain competitive advantage from IT.

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