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Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Visual Identity Design for Responsive Web

Visual Identity Design for Responsive Web
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Author(s): Sunghyun Ryoo Kang (Iowa State University, USA)and Debra Satterfield (California State University – Long Beach, USA)
Copyright: 2018
Pages: 8
Source title: Encyclopedia of Information Science and Technology, Fourth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2255-3.ch703


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Responsive Web Design, a flexible that works for multiple screen sizes and devices, has changed the web eco system. However, maintaining a strong and consistent visual identity in a responsive web design is challenging because of nature of its flexible or liquid layout and navigation. The purpose of this study is to identify design strategies for managing the visual identity of a site, the placement of images, and navigation methods that work consistently across the framework of responsive websites and devices.

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