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Information Resources Management Association
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A Virtual Salesperson

A Virtual Salesperson
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Author(s): Andrew Marriott (Curtin University of Technology, Australia), Roberto Pockaj (University of Genova, Italy) and Craig Parker (Deakin University, Australia)
Copyright: 2001
Pages: 26
Source title: Internet Commerce and Software Agents: Cases, Technologies and Opportunities
Source Author(s)/Editor(s): Syed Mahbubhur Rahman (Minnesota State University, Mankato, USA) and Robert J. Bignall (Monash University, Australia)
DOI: 10.4018/978-1-930708-01-3.ch016


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This chapter describes the use of a graphical humane interface—a Virtual Salesperson. The face of the Virtual Salesperson is a generic Facial Animation Engine developed at the University of Genova in Italy and uses a 3-D computer graphics model based on the MPEG-4 standard supplemented by Cyberware scans for facial detail. The appearance of the head may be modified by Facial Definition Parameters to more accurately model the required visage allowing one model to represent many different Talking Heads. The “brain” of the Virtual Salesperson, developed at Curtin University, integrates natural language parsing, text to speech synthesis, and artificial intelligence systems to produce a “bot” capable of helping a user through a question/answer sales enquiry. The Virtual Salesperson is a specific example of a generic Human Computer Interface—a Talking Head.

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