Vertical Integration in Content Provisioning With Cloud Migration

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Author(s): Branka Mikavica (Faculty of Transport and Traffic Engineering, University of Belgrade, Serbia)and Aleksandra Kostic-Ljubisavljevic (Faculty of Transport and Traffic Engineering, University of Belgrade, Serbia)
Copyright: 2021
Pages: 14
Source title: Encyclopedia of Organizational Knowledge, Administration, and Technology
Source Author(s)/Editor(s): Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-7998-3473-1.ch072

Keywords: Administration & Leadership / Business & Management / Business and Organizational Research / Business Science Reference

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Abstract

The continuous growth of internet traffic is significantly pushed by emerging high bandwidth demanding contents. All participants in the content provisioning process including content providers, service providers, Content Delivery Networks (CDN) and customers are influenced by bandwidth requirements. Appropriate bandwidth demand estimation is of great importance for addressing resource investment. Providers in content provisioning process need to consider cloud migration in order to minimize costs. The vertical interconnection between involved providers is necessary. Larger undertakings often perform vertical integration, thus ensuring a higher control over different segments of the process. The vertically integrated content provider's incentives for cloud migration can induce significant changes in interconnection contracts in the content provisioning process. In this chapter different methods of vertical interconnection charging among vertically integrated providers are analyzed and compared.

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Vertical Integration in Content Provisioning With Cloud Migration

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